Cisco Global Commercial Team

Cisco came to Digital Brew with an idea to create an anthem for their Global Commercial Team. As the animator on the project, we had a goal of communicating high level ideas with simple shapes and dynamic transitions. I firmly believe we did just that.

This project pushed me in ways I didn't think were possible. With the self-added pressure of wanting the video to exceed expectations, I took extra care of the transitions to assure that every scene connected to the next with an intentional thought. I employed match cuts, shape layer path animation, careful attention to my graph editor to assure I delivered the intended emotion to the audience. The use of Trapcode Particular and Form were helpful building procedural dot grids and streaks that gave flexibility for any feedback that came through from the creative director or client.

The visuals partnered with an anthem-inducing music track resulted in a standing ovation from Cisco's sales team which was the icing on the cake of one of my favorite projects to date.